designerwatch | 04 August, 2008 04:11
card-table is to star in the minds of many good
luyi ka-round large platinum and diamond watch
card in greater china ceo hui lu ya-wide
luyi ka-round in large rose gold and diamond watch card-hui lu chief executive officer of the greater china region-wide interview
brand story:
the british royal family crowned with the crown, many top female star collection of classic jewelry, jewelry from the world's three major brands, one of the cards in asia (catier), and the cards to asia has been the european multinational royal ; credentials , the production of jewellery for the european royal family, known as the emperor's jewellers, jewellers of the emperor. cartier-story began in 1847, master chef louis francois cartier took over in paris rue montorgueil 31 issue of the shop, cards and so on the birth of asia. 1853, cartier-began to undertake private client business, coincides with france at the time of commercial prosperity, cards and asia have also been mathilde princess and the queen on the recommendation eugenie, rapid growth in business and in 1859 moved to paris in the most fashionable boulevard des italiens on the 9th. since then, card-to continuously expand its business, has now become the world's most famous a long history of top brands. today, card-to continuously expand fields of art, its products in addition to the classic jewelry, watches and clocks, including leather goods, perfume, authoring tools, scarf, glasses and other types of highly respected classic status irreplaceable.
card in asia as chief executive officer of greater china, mr. lu huiquan responsible for the management of the card-the most important stronghold in asia - the chinese mainland, hong Chopard Watches kong and macao markets. recalling card in asia in the region of the development process, full-hui lu is the most amazing economy of mainland china's top brands to the rapid development of the huge market space. as the first to enter mainland china's top brands, the card to enter the chinese mainland asia is the golden stage of development.
ancestors step
occupy timeliness,favourable geographical position and support of people
15 years ago, the card to asia in shanghai opened its first stores, becoming the first to enter china's top brands. lu hui-wide recalls, although the jewellery and watches in asia cards are two soul, but in view of mainland china at that time the state of the economy, the first full-hui lu card in asia is not the most high-end products, but perfumes, leather goods, eyewear frames, lighters and other ancillary products and a small number of cards in asia watches.
hui lu said that at that time the idea is to asia from the cards to start with cheaper products, the chinese mainland consumers more easily understand and accept the card brand to asia. it is said that at the time cards to asia in addition to sales staff, is more educational consumers, telling them to sub-card is what kind of a brand cards to explain the process and design - , and why the price of cards to asia will zheme gui. after about 67 market development period, lu hui quan cards will be sold in the mainland and asia slowly upgrading of products, mainly turn to watch.
until 1998, cartier-plaza 66 in shanghai to open its first real sense of the flagship store, and card-key launch of Juicy Couture Handbags jewellery and watches, and card-to complete the full range of products presented to the mainland of china consumers.
today, the mainland of china has become the world's top brands stationed in the development of the region, and when many top brands only just begun familiar with this market, cards and asia Bvlgari Watch with 10 years of constant exploration, has accumulated abundant business experience, to this point so that card-ownership of timeliness,favourable geographical position and support of people competitive advantage. hui lu is proud of all this.
expanding network
full range of products for the domestic market accepted by the
recent years, cards and asia in the chinese mainland has entered a rapid development period, which is the main cause of a full-hui lu led his team to asia to expand card in the mainland of china distribution network. it is understood that the card to asia in the mainland of china wholesale network has expanded from 15 to 30, while in beijing, shanghai, guangzhou, shenzhen, hangzhou, harbin and other major cities and opened a flagship store, and plans to in the past two years mainland china opened more than three to five stores.
addition, the card to asia in the mainland of china 21 cities also have watch shop, this number will continue to grow. it is by virtue of the da erquan the wholesale and retail sales network, cards and asia sales in mainland china every year to grow at an alarming rate.
hui lu said all humorous, the specific growth rate is a commercial secret, but can say is that the cards now in china and asia in sales, 70 percent have come from jewelry watches, 30 percent are from other ancillary products and the chinese mainland consumers in asia cards per capita consumption from 10 years ago to 8,000 yuan up to three years ago to 1.7 million, while the last two years is more jumped to 3 million. hui lu said that, these data on the cards of all types of products to asia have been fully accepted by the mainland consumers, many chinese consumers buy jewelry in addition, will buy other products, such as watches, to become a card-loyal fans.
in the past, only well-known fashion magazines, see on the card brand to asia, now a newspaper can also see cards in asia, the advertising and information. hui lu said that choice of newspaper publicity mainly because of the quality of the printing newspapers now have a great upgrade.
new charisma:
luyi ka-round to watch
recently, cards and asia in guangzhou held a luyi ka-round to watch tour, and launched the latest round of the ronde louis cartier watch. luyi ka-round to watch, a rounded shape, with the classic roman numerals and arabic numerals the 24-hour display, showing the pure french style, but this design is also very much in line with the chinese Audemars Piguet Watches people seeking perfection of the aesthetics, let us not be associated with numerous and the circle on a bright screen. case in the elegant circular within, the radio gear in xiqiao tirelessly rotation, leading the exquisite white pointer in the radio dial in constant rotation. to watch the circle for the trajectory, as if that is a perfect microcosm, each component like the sun and the moon and stars are very precise rotation and revolution, which Omega Watches created a precious time. this series of wrist watches rose diamondmax watch a round, round white diamondmax watches, and other models, the most special is that the card in the asia invite world-renowned photographer matthieu belin to the universe, water droplets, conch, the arc de triomphe, the temple of heaven , the oriental pearl tower, an elevated road, the theme of combination of things, to express their image and cartier watches-round relations.
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