designerwatch | 22 August, 2008 03:58
designerwatch | 22 August, 2008 03:57
brand products Zenith Watches increasingly determine the competitiveness of the enterprise's core competitiveness, the direction of china's domestic brands ? a few days ago, 100 years to form the representatives of several generations of chinese brands and many experts and scholars jijiyitang, the first forum of china brand for chinese brand-building moupian layout.
people not happy with the status quo of chinese brands
china merchants bank president ma weihua almost sad at the meeting said: in the international market 90 percent of the garments are produced in china, but we do not have well-known brands. pearl river delta has produced 60 percent of the world famous brands of clothing, but we can only earn processing fees. although china has become the undisputed manufacturing power, the output of many products, quality is already a global competitiveness, but a large number of enterprises as international brands do oem, in the international market of cheap chinese goods in the same low of the overall impression has not fundamentally reversed, brand competitiveness of the weakness of the situation has not fundamentally changed.
beijing university business management case studies professor he zhiyi, director of the center at the meeting pointed out that although china's gdp has reached the world's seventh, exports to third in the world, but in the world's top 500 list of only 15 the names of chinese companies in the authority's top 100 of the world's most valuable brand in china still do not have a brand list. in previous years, especially last year, the world's mainstream media on chinese Miu Miu Handbags products made in china and a number of negative reports on china's products and corporate image had a negative impact. chinese enterprises how in the world, enhance their brand image and become Franck Muller Watches an important issue in today's china.
brand constraints of the international business
chinese enterprises are in the industrial structure adjustment and economic transformation of the mode of development, chinese products into the chinese economy in the world on the market the most representative business card. however, the participating experts to remind the chinese manufacturing industry in general in the low end of the global industrial chain, still lacks the influence of global brands, in addition to the long-term comparative advantage in labor costs, technological innovation, management innovation, service innovation capability poor, direct control of the core competitiveness of the mold, if not as soon as possible to create a more competitive brand, will control the future of chinese enterprises to the world the pace.
chinese enterprises in the future to a higher platform for the development and greater room to grow, we must maintain the traditional strengths, based on further breakthroughs in intellectual property rights, accelerate independent innovation pace, as soon as possible in brands, products, services, marketing, technology, management, personnel and other aspects of the upgrade, thereby promoting more chinese brands as soon as possible to achieve global brand by leaps and bounds. well-known economist, beijing university guanghua school of management honorary professor li yining, president of the corporate chiefs at the scene were so zhizhao.
chinese brands of upgrading is a systems engineering
the participating experts and well-known brands of chinese enterprises chiefs have admitted that chinese brands are not the upgrading of the things overnight, nor is it only pay attention to product quality and businesses on such a simple thing, it is a systems engineering.
we believe that china's brand enhancement, it is necessary to pay attention to the quality of products, the company's image, enhance corporate value image, and strengthen brand equity, and other aspects qingli build. the first is the quality of products, due to the needs of market competition, chinese enterprises for a considerable period of time taken by the leading principles of the cost, resulting in a low-quality products. china to raise brand, china must move towards high-quality products Guess Watches at high prices. at the same time, it is necessary to increase the products of independent intellectual property rights, entrepreneurs have the responsibility to the world that chinese people are a creative nation. in addition, to strengthen the brand of globalization, a sustained global brand promotion.
designerwatch | 22 August, 2008 03:55
from feb.28 to march 2, 2008 macao international jewellery, watches and clocks macau covers an area of the exhibition will be the largest exhibition venue - venetian convention and exhibition centre opens. it is learnt that the show's exhibitors, there will be more than half of the international brands.
each year in march, southeast asia is the international trade fairs held a large number of gold (224.63,4.49,2.04 % point) sessions, a large number of exhibitors and buyers will show the size of the macao can not be ignored. the schedule is jewellery watches and clocks show Girard Perregaux Watches the greatest advantage, 2008 macao international jewelry watch fair project director zhengming yao asserted with complete confidence, said the prime time slots in march not only can attract a large number of businessmen in southeast asia many european and american businessmen will be at this time a large number of goods. according to reports, the exhibitors, many of europe's top brand watches and clocks, jewellery, are made a special trip to the exhibitors. and many countries and regions will send delegations to the buyer, such as the united states, malaysia and mainland china, taiwan. every business corporations have dozens of people. zhengming yao said.
according Panerai Watch to the macao tourism bureau statistics, the exhibition season in march, the visitors stay in macau to main since europe and the united states and southeast asia, some buyers in the pearl river delta region of the exhibition season, and gradually moved to macau for, in order to reduce the hotel accommodation, air tickets and other costs of expenditure. at the same time, from macau to hong kong, guangzhou, shenzhen and other regions very convenient plant, the buyers will be around macau and asia as the central procurement programme first stop the trend has been shown.
in addition, macao's economy and the rapid development of the sar government's full support, but also of the macao exhibition advantages. zhengming yao said: the macao special administrative region of our proximity to china, rely on the gambling industry and opening up in recent years, the rate of economic growth and the achievements obvious to all. however, the sar government does not want to rely too heavily on gambling industry, thus to the economic development Carrera Watches of the hkcec. in such a context, we have reason to foresee jewellery, watches and clocks, the show's success. zhengming yao also said that the gambling industry in las vegas jewelry show successfully led a brilliant model, very macao draw. macao to be done on the double meaning of the oriental las vegas.
it is reported that the macao jewellery, watches and clocks, outreach, in addition to exhibitors and traders to facilitate the facilities and quality of services, will hold various forums. expo organizers europe and the united states and thailand have been invited experts on gem identification knowledge. panyu in guangdong will also be drilled to the center will participate in the exhibition organized by the economic development forum
| « | August 2008 | » | ||||
|---|---|---|---|---|---|---|
| Mo | Tu | We | Th | Fr | Sa | Su |
| 1 | 2 | 3 | ||||
| 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| 11 | 12 | 13 | 14 | 15 | 16 | 17 |
| 18 | 19 | 20 | 21 | 22 | 23 | 24 |
| 25 | 26 | 27 | 28 | 29 | 30 | 31 |